This specialization will cultivate skills and knowledge for effectively developing, promoting and branding goods & services in this fast-paced technology driven world. Students will learn to build market, competitor, and customer insights, as well as, to develop and execute marketing strategy.  You will also acquire skills for business development and sales.


Courses Under Marketing Specialization

Consumer Behavior

Sales and Distribution Management

Strategic Brand Management

Marketing of Services

Retail Management

Marketing Research


Potential Career Prospects

Brand Manager

Retail Sales Head


Marketing Manager

Business Development Leader