BBA

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BBA

Duration

3 Years (Undergraduate Degree)
Option to extend to 4 Years (Honours / Research)

Mode of Learning

On-Campus Learning with Industry Exposure, Internships & Live Projects

Eligibility

Applicants must have completed 10+2 from a recognized board. Selection is based on merit and personal interaction.

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Ranking & Accreditations

Ranking

Accreditations

Value-added Certifications

Industry Certifications & Exposure

EY

Business, Finance & Analytics Certifications

NISM

Financial Market Certifications

VFS Global

Tourism & Global Mobility Exposure

Overview

The BBA programme at the School of Management Studies, SRHU is designed to build a strong foundation in business principles while preparing students for real-world corporate environments.

The programme develops critical thinking, communication, teamwork, and leadership skills, enabling students to confidently navigate modern business challenges. With a blend of academic rigor and practical exposure, students gain hands-on experience through case studies, live projects, industry visits, and internships.

The curriculum progresses from fundamental business concepts in Year 1 to functional specialisation and applied learning in later years, ensuring holistic development.

Students also benefit from industry-academia collaborations, summer internships, and exposure to emerging business technologies, preparing them for diverse career opportunities or higher education.

BBA Specialisations

Core BBA (Management Track)

Marketing, Finance, HR, Operations

BBA (Business Analytics)

Financial & Marketing Analytics & Industry exposure via EY

BBA (Tourism & Wellness)

Tourism + Wellness industry & Industry exposure via VFS Global

BBA Pathways

Core Business Foundation (Years 1–2)

  • Business Mathematics
  • Financial Accounting
  • Micro & Macro Economics
  • Organisational Behaviour
  • Business Communication

Industry-Integrated Learning (Years 2–3)

  • Marketing, Finance & HR Fundamentals
  • Business Finance & Operations
  • Case Studies & Live Projects
  • Industry Exposure & Internships
  • Skill-Based Learning Modules

Advanced Pathways (Year 3–4)

BBA (Management Track)

  • Marketing, Finance & HR Specialisations
  • Functional business expertise
  • Career-ready management roles

BBA (Business Analytics)

  • Data Analytics & Visualization
  • Financial & Marketing Analytics
  • Tools & Real-world datasets
  • Industry Certification with EY

BBA (Tourism & Wellness)

  • Tourism & Hospitality Management
  • Global Mobility & Service Operations
  • Wellness Industry Exposure
  • Industry Integration with VFS Global

Course Highlights

Curriculum Structure

  • Choice Based Credit System (CBCS) for flexible learning
  • 20 credits per semester with structured progression
  • Multi-exit pathways: Certificate, Diploma, Degree, Honours/Research
  • Curriculum evolving from fundamentals to specialisation
  • Integrated academic, interdisciplinary & practical exposure

Learning Components

  • Core Courses building strong business foundations
  • Major & Minor Electives for focused specialisation
  • Skill Enhancement: Soft Skills, Communication & Digital Tools
  • Value-Added Courses: Aptitude, EI, Placement Prep, Mindfulness
  • Industry-oriented learning through practical exposure & projects

Practical Exposure

  • Summer Internship Programme
  • Industry Visits & Live Projects
  • Case-Based Learning
  • Research & Business Simulations

Future-Ready Learning

  • AI & Digital Fluency Modules
  • Exposure to MOOCs / SWAYAM Courses
  • Hands-on tools like SPSS, Analytics platforms

Career Opportunities

Management Roles

  • Business Development Executive
  • Operations Executive
  • Management Trainee

Analytics Roles

  • Business Analyst
  • Data Analyst (Entry Level)
  • Financial Analyst

Tourism & Wellness Roles

  • Travel & Tourism Manager
  • Wellness & Hospitality Manager
  • International Mobility Executive

Future Pathways

  • MBA / PGDM
  • Entrepreneurship
  • Family Business
Placement
0 %

BBA Placement Record 2021 & 2022

0 LPA

Highest Salary Package

0

Recruiters on Campus

Advantages of BBA Program at HSMS

Career Advancement

Opens doors to vast career opportunities by providing work experience via internship programs.

Pursue Higher Education

Provides with solid footing not only to pursue higher studies but also attaining their personal goals.

Successful Entrepreneurship

It directs the striving students to become successful entrepreneurs by accumulating out of the box thinking.

Strong Foundation

Helps the student in executing business practices efficiently & effectively

BBA Program Outcomes

In-depth Understanding

Understand and identify concepts of management in diverse situations.

Business Principles

Profoundly understand the business administration & its application.

Effective Communication

Effectively communicate orally or in writing ideas & information.

Gain Experience

Get Hands-on experience on real life scenarios with internships, industrial visits, workshops, projects etc.

Eligibility Criteria

BBA

Programme Level

Regular Entry

Duration

3 years (6 semesters)

Candidate must have passed 10+2 with 50% marks in aggregate with English as an essential subject.

BBA (Hons.)

Programme Level

Regular Entry

Duration

4 years (8 semesters)

BBA (Hons. with Research)

Programme Level

Regular Entry

Duration

4 years (8 semesters)

BBA Fee 2026

Programmes Duration (YR) Fee Payable I Sem Fee II Sem Onwards
BBA 3 Half Yearly 140640 85000

BBA (Hons.) & (Hons.) with Research Fee 2026

Programmes Duration (YR) Fee Payable I Sem Fee II Sem Onwards
BBA (Hons.) / with Research 4 Half Yearly 140640 85000
BBA (Tourism & Wellness Management) 4 Half Yearly 160640 105000

Up to 100% Merit Scholarship

for outstanding students scoring above 90%.

Merit-Based Support

75% or 50% fee scholarships available for achievers with 80% and 70%+.

Merit-cum-Means Scholarship

50% tuition fee support for students with family income < ₹5 Lakh (min. 70% marks).

Special Scholarship

for Transgender, Differently-abled, and Wards of Non-Commissioned Officers (Up to 100% in UG / 50% in PG).

Free-ship for Orphans

one full free seat for the entire duration of the program.

Legacy & Support Benefits

Fee concession for SRHU staff wards & alumni continuing higher studies at SRHU.

SRHU University

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   Admissions Form         

Admission Open For 2025

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International Endowed Chair Professor

Prof Rakesh Kumar

Prof Rakesh Kumar is the Founder and President of the Breast Cancer in Young Women Foundation (USA), dedicated to vaddressing the distinct issues affecting young women with breast cancer. He also serves as the International Endowed Chair Professor at the Cancer Research Institute of the Himalayan Institute of Medical Sciences. Additionally, he holds adjunct professorships at Rutgers New Jersey Medical School and Virginia Commonwealth University.

Dr Kumar earned his Ph.D. from the All India Institute of Medical Sciences in 1984 and began his research career at Memorial Sloan Kettering Cancer Center in January 1986. From 1988 to 2017, he held various academic and leadership positions —including faculty member, tenured professor, distinguished professor, endowed chair, department chair, and research leader—at esteemed institutions such as Memorial Sloan Kettering Cancer Center in New York and the University of Texas MD Anderson Cancer Center in Houston. From 2017 to 2022, he served as the National Chair for Cancer Research for the Government of India and as a distinguished professor, continuing his innovative work in breast cancer research.

With nearly 40 years of research and professional experience, Dr. Kumar has made conceptual contributions to the field of cancer research (h-index 108, citations >50,000). He has authored over 325 peer-reviewed publications, edited or co-edited nine books, and delivered 290 invited lectures worldwide. His work has been featured on the covers of 18 major cancer journals and has been highlighted in institutional research reports of the MD Anderson Cancer Center.

A passionate educator and mentor, Dr. Kumar has guided 67 trainees throughout his career. He serves on the editorial boards of multiple leading cancer journals and has served on the editorial boards of 21 top cancer journals. His global reputation is further demonstrated by his participation in about 100 peer-review panels for cancer research funding in the US and internationally over the past 28 years.

Dr. Kumar's innovative research has earned him numerous prestigious honors, including the Hinkle Society Faculty Award at Penn State University (1994), the Dalla/Fort Worth Living Legend Faculty Achievement Award in Basic Sciences (2004), the Ranbaxy Research Award (2006), and the Lifetime Achievement Award from the American Association of Indian Scientists in Cancer Research (2013), among others. Dr. Kumar's pioneering research continues to have a profound influence on the fields of oncology and breast cancer, opening up new opportunities for biomedical scientists and trainees worldwide.