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School of Management Studies

School of Management Studies

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Dr Ritvik Dubey
DR RITVIK DUBEY
Professor & Principal
Dr Rajnish Kler
DR RAJNEESH KLER
Professor & Associate Dean
Dr Som Juyal
DR SOM ADITYA JUYAL
Professor
Dr Geeta Rana
DR GEETA RANA
Associate Professor
Dr Suarav Joshi
DR Saurabh Joshi
Associate Professor
Dr Apoorv Trivedi
Dr APURVAA TRIVEDI
Associate Professor
Dr Rajat Dimri
Dr RAJAT DIMRI
Associate Professor
Dr Ashish Arya
Dr ASHISH ARYA
Associate Professor
Dr Abhishek Shukla
DR ABHISHEK SHUKLA
Associate Professor
Dr Aishwarya Raikar
Dr AISHWARYA SINGH
Assistant Professor
Ankit Kukreti
MR ANKIT KUKRETY
Assistant Professor
Upendra Saxena
MR UPENDRA SAXENA
Assistant Professor
Dr Ravindra Sharma
Dr RAVINDRA SHARMA
Assistant Professor
Ekta Rao
MS EKTA RAO
Assistant Professor
Amar Sathe
MR AMAR B. SATHE
Assistant Professor
Dr Priyank Sharma
Dr PRAYANK SHARMA
Assistant Professor
Dr Sheela Bijalwan
DR SHEELA BIJLWAN
Assistant Professor
Shailendra Semwal
MR SHAILENDRA SINGH SAINWAL
Assistant Professor
15
Dr PRIYANKA SHARMA
Assistant Professor
Dr Gargi Pant
Dr GARGI PANT SHUKLA
Assistant Professor
Dr Avinash Tyagi.jpg
DR. AVINASH TYAGI
Assistant Professor
Paramjeet Singh Bindra.jpg
MR. PARAMJIT SINGH BINDRA
Assistant Professor
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Professor & Principal

Dr RITVIK DUBEY

Experience:-10 years

Qualification: Ph.d.(Management),MBA(Marketing),BBA,UGC-NET(Management).

Special Interests:• Entrepreneurship Development, Integrated Marketing Communication, Rural Development & E-Commerce, Stock Market & Financial Literacy,Capacity Building and Training

Academic Writing & Outreach: Authored 16 MBA Units (Chapters)
Recorded 4 Lectures on Financial Markets for SWAYAM Portal (UOU, Uttarakhand).
Confidential Exam Expert – Uttarakhand Public Service Commission.

Research Supervision: Ph.D. Awarded (1) – Co-Guide, Amity University, Jaipur

Awards & Recognitions: Featured in CNN-IBN’s 'Shining B-Schools of India', Best Academician Award- SriSIIM Foundation, New Delhi, Young Scientist Award- Centre of Educational Growth & Research, New Delhi, Recognised for Excellence in Entrepreneurship and Rural Development Education, Honoured for Leadership in Curriculum Development and Faculty Mentorship

Professional Memberships: AIMS International

Connect with Dr Dubey:
Email Id: dr.ritvikdubey@gmail.com
Contact:+91-8126096191

Professor & Dean

Dr RAJNEESH KLER
Qualification: Post Doc, Ph.D. and M.Phil., M.Sc. (International Financial Economics), M.Sc. (International Business),MA (Economics),UGC NET (Economics): UGC, Government of India , Rajasthan SLET (Economics): RPSC, Government of Rajasthan

Special Interest: Managerial Economics, Business Economics, Applied Econometrics, Data Analytics, Globalisation

Research : Books Authored: 4 Scopus Indexed Publications: 44 Peer Reviewed / ABDC: 50+

Awards and Appreciations: International Award for Significant Contribution to Digital Education (2024) from the Hon’ble Ministry of Digital Technologies of the Republic of Uzbekistan, Best Teacher Award for 2024, Best All Round Faculty 2023.

Professional Memberships : IHERN (Indian Higher Education Research Network),The Indian Econometric Society (TIES),IEEE.

Contact with Dr Kler: rajneeshkler@srhu.edu.in https://www.linkedin.com/in/dr-rajneesh-kler-02b730175/

Professor

Dr.SOM ADITYA JUYAL

Qualification: Ph.D. (Marketing – Retailing) & MBA (Marketing & finance), B.Sc. (Physics & Mathematics), UGC NET (Management)

Teaching and Research Experience: 25 years academic & industry experience

Publications: 8 National & 3 International

Special Interest: Marketing Management, Strategic Brand Management, Services Marketing, Marketing Research, Analytics and Consumer Behaviour

Patents: System for Efficient Supply Chain & Logistics Management (Design No. 433018-001, 2024), Model for Effective Cross-Selling for Financial Products (Patent Journal No. 06/2022), Intelligent Secure Private Key Sharing Framework Using Blockchain (Patent Journal No. 08/202)

Connect with Dr.Juyal: Email id:- somadityajuyal@srhu.edu.in

Linkdein profile:- https://www.linkedin.com/in/som-aditya-juyal-99a5a310/

Associate Professor

Dr.GEETA RANA SHARMA
Qualification: Ph.D, M.BA., B.Sc.(Bio-technology), UGC NET (Management)

Teaching and Research Experience: 25 years academic & industry experience

Extramural and Intramural Project Submitted/Ongoing: Geeta Rana (PI) & Vivek Kumar (CO-PI), Dr. Bindu Duyv (CO-PI), Dr. Naveen Navani(CO-PI). Extramural. Center for Sustainable Hemp Fiber Farming, Cannabidiols, and Market Clusters Submitted to Anusandhan National Research Foundation (Approx 6Cr.Rs.)., Geeta Rana (PI) & Ravindra Sharma (Co-PI), Dr. Ritvik Dubey (Co-PI).Extramural -Submitted to ICSSR Family and Family Systems in India, Geeta Rana (PI) & Ravindra Sharma (2024) (CO-PI)- Intramural. Capacity Building for Agri-entrepreneurship Development for Socio- Economic Independence Leading to Entrepreneurial Empowerment in Uttarakhand Region.(Approx 2 Lac Rs.), Alok Goel (PI) & Geeta Rana(CO-PI)-2023-Extramural. Inclusive Innovation Policies for Economic Growth : Project provides an in-depth analysis of how inclusive innovation is conceptualized and implemented within the policy frameworks of six APO member economies: India, Japan, the Republic of Korea, Malaysia, Turkiye, and Vietnam. It offers an overview of the challenges and inclusive dimensions of innovation policies in each of these economies. The report also presents valuable insights and policy recommendations, for both the APO and its members, to foster inclusive innovation and drive productivity growth in the Asia-Pacific region, aligned with the Asian Productivity Organization Vision 2025.(Completed)

Special Interest: Human Resource Management, Organizational Behaviour, Management Concepts, Organizational Change & Management, Negotiation Skills, HR Analytics, Competency & Talent Management, Business Research, Research Publication Ethics

Patents: A copyright has been registered for the work titled "Application Form For Homestay Training Aspirant” Dr Geeta Rana & Dr. Alok Saklani (2025). (Owner- Swami Rama Himayan University), A copyright has been registered for the work titled "Promoting And Developing Entrepreneurship Through Capacity Building Model Of Sustainable Livelihood Prospects For Women In Uttarakhand To Make Them Economically Self-reliant And Socially Capable" Dr. Geeta Rana & Dr. Ravindra Sharma (2025). (Owner- Swami Rama Himayan University), A copyright has been registered for the work titled “Investigating quality of diaphragmatic breathing (DB) practice as a technique for Enhancing work performance” Ms. Garima Kapoor, Dr. Alok Saklani, Dr. Geeta Rana(2025). (Owner- Swami Rama Himayan University), Ring To Indicate Unhygienic Hand Inventor(s): Dr. G. Gabriel Prabhu Prof. Dr. Rajendra Singh Dr. Mohd Afjal Dr. Vinit Joshi Dr. C. K Singh Dr. Pramod Kumar Srivastava Dr. Pushpendu Rakshit Prof. Deepika Sharma

Associate Professor

Dr SAURABH JOSHI

Qualification: B.Com. (Commerce) , MBA (Finance) , Ph.D. (Finance)

Teaching and Research Experience: 17 years

Special Interests:Financial Accounting, Management Accounting, Cost Accounting, Security Analysis and Portfolio Management (SAPM), Corporate Finance, and Investment Management

Contact with Dr. Joshi:
Email Id: saurabhjoshi@srhu.edu.in

Linkedin:
https://www.linkedin.com/in/saurabh-j-88b404213/]

Associate Professor

Dr APURVAA TRIVEDI

Teaching and Research Experience: 13 years

Industrial Experience: 04 years

Qualification: Ph.D., M.B.A., MA (Psychology), UGC NET (Management)

Publications: 06

Awards: HCL Great Minds at Work Award • HCL Great Minds at Work Award • HCL Outstanding Achievement Award

Special Interest: Human Resource Management, Organizational Behaviour, Industrial Relations Publications: 06

Professional Memberships : Indian Society for Training and Development, National Institute of Personnel Management , Human Development and Capability Association

Members : Indian Society for Training and Development (ISTD) (Life Member) National Institute of Personnel Management (NIPM) (Life Member) Human Development and Capability Association (HDCA) Vice-Chairperson ISTD, Dehradun Chapter Vice-Chairperson NIPM, Dehradun, Chapter

Contact with Dr. Apurvaa: apurvaatrivedi@srhu.edu.in

https://www.linkedin.com/in/apurvaa-trivedi-84021523/

Associate Professor

Dr RAJAT DIMRI
Teaching Interest: Consumer Behaviour ,Marketing Management,Adverising ,Sales and distribution management,Culture and cross culture

Qualification: Ph.D. (Management), M.Phil (Management) ,MBA (Marketing), B.Sc. (Science)

Publications: 10 National & 7 International

Publications: Over 35 research publications, including Scopus-indexed papers, peer-reviewed journals.

Special Interest: Marketing Management, Consumer & Advt.

Awards and Appreciations: Uttrakhand Gaurav Ratna award 2024

Contact with Dr Dimri: rajatpdimri@srhu.edu.in

Associate Professor

Dr ASHISH ARYA

Qualification: B.E. in Electronics and Instrumentation, MBA in Human Resource, and MA in Psychology, Ph.D. in Management (HR), NET Qualified

Teaching Experience: 16 years

Teaching Interests:Principles of Management, Organization Behaviour, HR Analytics, HRD, HRM, Corporate Leadership, Leadership and Teamwork, Business Research, and Universal Human Values.

Publications:

  1. Research Publications: 15 National and International publication (06 Scopus, 02 WOS, 02 UGC Care, and 05 other referred journals)
  2. Case Studies: 03 (02 Case Centre and 01 with UGC Care)
  3. Consultancy projects- 01 for Anchor Electricals Pvt Ltd.
  4. Books - 02. (one with Taylor and Francis and one with Vikas Publishing House)

Contact with Dr. Arya:

Associate Professor

DR ABHISHEK SHUKLA
Qualification: Ph.D.: J.U.E.T, Madhya Pradesh, M.A. (Psychology): Jiwaji University, PGDBE. (Human Resource): Wigan & Leigh College, UK, B.E. (Electronics and Telecommunication Engineering): Rajiv Gandhi Technical University

Special Interest: Human Resource, Organizational Behavior, Marketing, Behavioral Studies, Digital Marketing, consumer Marketing.

Research: Books Authored: 1 Scopus Indexed Publications:18

Awards and Appreciations: Emerging Leader (2022) and Certified Microsoft Innovative Educator (2022). Primary Evaluator (2021) awarded by the Ministry of Education. Best Recruiter Award (2008) from Reliance Big Entertainment Pvt. Ltd. Graduate Honors Award (2004) from Rajiv Gandhi Technical University.

Professional Memberships: Indian Science Congress.

Connect with Dr Abhishek Sukla: linkedin.com/in/abhishek-shukla-415b3538b@srhu.edu.in

Assistant Professor

Dr AISHWARYA SINGH RAIKAR

Qualification: Ph.D, MBA. (Tourism and Travel Management), UGC NET (Tourism Administration)

Teaching : Services Marketing, Tourism Management, Sustainability and Global Diplomacy

Research: Books Authored: 2, Scopus Indexed Publications: 3

Awards and Appreciations: Young Researcher Award (2022)

Connect with Dr Singh: Email id:- aishwaryasingh@srhu.edu.in

Linkedin profile:- https://www.linkedin.com/in/aishwarya-singh-raikwar/

Assistant Professor

Mr ANKIT KUKRETY

Qualification: Pursuing Ph.D., MBA ,BTech (Mechanical), UGC NET (Management), Lean Six Sigma Green Belt: IASSC

Special Interests:Operations and Supply Chain management, Total Quality Management, Strategic Management, Business Intelligence, Business Analytics (Data Analysis and data visualization), Project Management, Managerial Economics

Contact with Mr. Ankit Kukrety:

Email Id: ankitkukrety@srhu.edu.in

Linkedin:
https://www.linkedin.com/in/ankit-kukrety-88965469/]

Assistant Professor

MR. UPENDRA SAXENA

Teaching Experience: 16 Years

Industrial Experience: 01 year

Qualification: Pursuing Ph.D. (Commerce).,UGC-NET (Commerce),PGDM (Finance & Marketing),M.Com (Business Administration),B.Com (Information Technology)

Special Interest: Financial Accounting, Corporate Accounting, Corporate Finance, Working Capital Management, Income Tax, Banking and Insurance

Connect with Mr. Upendra Saxena: saxena.upendra@srhu.edu.in

Assistant Professor

Dr RAVINDRA SHARMA

Teaching Experience: 13 years’ experience in academics & research

Qualification: Ph.D. (Management), M.B.A. (HR & Marketing), MCA, UGC NET (Management): UGC)

Special Interest: HR & OB, Business Research, Management Information System, Project Management

Research Publications: 40 International and 8 in National Journals, Books Authored & Edited: 10, Scopus Indexed Publications: 32, Peer Reviewed / ABDC: 35+

Awards : Best Research Paper Award at International Conference on Industry 5.0: Innovation and Adoption for Sustainability, Uttaranchal University, Dehradun, Uttarakhand, India on April, 4 & 5 2024. Best Research Paper Award received (Nov 2020) at International Conference Nagpur University, Nagpur. Received Best Team Leadership Award from the CEO of GVK EMRI 108 Service in the year 2012.

Connect with Dr. Ranvindra: ravindrasharma@srhu.edu.in

https://www.linkedin.com/in/ravindra-sharma-73444333/

Assistant Professor

MS. EKTA RAO

Teaching Experience: 20 years

Qualification: Pursuing PhD, Master of Business Administration (MBA) (Marketing, HR),Bachelor of Arts

Publications: 4 Paper National Journals

Special Interest: Corporate Communication, Strategic Management, Design Thinking and Innovation, Emotional Intelligence, Human Values and Ethics

Professional Memberships: Member of ISTD Chapter Dehradun

Connect with Ms. Ekta :ektarao@srhu.edu.in

www.linkedin.com/in/ekta-rao-10836372

Assistant Professor

MR. AMAR B. SATHE

Teaching Experience: 7 years academic and industry experience

Publications: 2 National level paper

Qualification: Pursuing Ph.D. (Marketing), MBA (Production & Materials Management), B.E. (Production)

Special Interest: Operations Management, Operations Research, Supply Chain Management, Business Mathematics, Quantitative Techniques

Research Publications: Publications: 3

Contact with Sathe: https://www.linkedin.com/in/amar-sathe-21137930

Assistant Professor

Dr PRAYANK SHARMA

Qualification: Ph.D, MBA (Finance), M.com.

Teaching Experience: 17 Years

Industrial Experience: 01 year

Special Interest: Accounting ,Finance, Cost Accounting and GST.

Research Publications: 9

Contact with Dr Sharma: priyankasharma@srhu.edu.in

Assistant Professor

DR SHEELA BIJLWAN

Qualification: Ph.D., MBA (HR, Marketing), M.Com, UGC-NET (Management) Qualified

Teaching Experience: 15 years

Research Publications: Scopus Indexed Publications: 16

Special Interest: Organizational Behaviour, Human Resource Management, Company Law, Labour Law and Legal Aspects of Business

Members: Members of Women Welfare Committee in Central Industrial Security Force.

Connect with Dr Sheela Bijlwan: https://www.linkedin.com/in/dr-sheela-bijlwan-bahuguna-3b311923b/

Assistant Professor

MR. SHAILENDRA SINGH SAINWAL

Teaching & Research Experience: 10 years+ Qualifications: Qualification: Ph.D. (Pursuing), MBA, M.Com. M.A (Economics), U-SET

Special Interest: Financial Management, Accounting

Publications: 01 Peer Review, 01 Book Chapter 4 UGC Care 01 Scopus

Achievements: Selected best player of Uttarakhand technical university men volleyball Championship in 2011, Represented H.N.B. Garhwal University in north zone men volleyball Championship 3 times and 1 time as a university captain, Got 20th position in Uttarakhand board intermediate merit list 2003, Got all India scholarship given by Sahara India Family for performing well, In academic as well as in NCC.

Contact Mr. Sainwal: https://www.linkedin.com/in/shailendra-sainwal-63546a35/

Assistant Professor

Dr PRIYANKA
Qualification: Ph.D, M.Com. (Finance), UGC NET and JRF, CMA Intermediate: The Institute of Cost Accountants of India (ICMAI)

Research Publications: Scopus Indexed: 04 Peer Reviewed: 08

Special Interests:Financial and Corporate Accounting, Cost and Management Accounting, Financial Management, Financial Institutions and Markets, Taxation, Business and Corporate Laws.

Awards and Appreciations: Received Certification of Appreciation for Best Summer Internship Program (SIP) Mentor 2025 by IBSAF, IBS Dehradun.

Contact with Dr. Priyanka Sharma:

Email Id: priyankasharma@srhu.edu.in

Linkedin: https://www.linkedin.com/in/dr-priyanka-sharma-ph-d-6910b8193/ ]

Assistant Professor

Dr GARGI PANT SHUKLA

Qualification: Ph.D. (Finance), MBA (Finance), M.Com.

Teaching & Research Experience: 14 years+

Publications: Published Papers in Journal of repute in Scopus, Web of Science, a & C Category in ABD More than 10 case studies are published in case of Centre UK

Special Interest: Fintech, Retirement Planning, Financial Inclusion

Awards: Gyan Ganga Award 2020 by Kusum Lata Foundation & Manthan Welfare Society

Assistant Professor

DR. AVINASH TYAGI

Qualification: PhD,MBA, B.Pharm, GPHR, HRMP

Educational Qualifications

  • Ph.D. – Swami Rama Himalayan University, Dehradun, India
  • Executive Development Programme (Leadership & Change Management) – XLRI, Jamshedpur
  • MBA (Marketing & Human Resources) – Nagpur University
  • Bachelor of Pharmacy (B.Pharm) – Nagpur University

Additional Certifications

  • GPHR (Global Professional in Human Resources) – HRCI, USA
  • HRMP (Human Resource Management Professional) – HRCI, USA
  • Accredited MBTI Psychometric Practitioner
  • Certified by Thomas International (Psychometric Tools)
  • Certified Adult-to-Adult Mental Health First Aider – Dubai

Teaching Interests

  • Human Resource Management
  • Performance Management Systems
  • Talent Management & Leadership Development
  • Organizational Behaviour
  • Strategic HR & Change Management
  • HR Analytics and HR Technology

Research
Research Publications
Research Articles

  1. AI and Automation in Human Resource Management: Evaluating Opportunities for Efficiency and Emerging Threats to Workforce Dynamics
    2. Lex Localis – Journal of Local Self-Government
    Vol. 23, No. S6 (2025) | ISSN: 1581-5374 | E-ISSN: 1855-363X
  2. Leadership–HR Conflicts: Challenges and Strategies for Organizational Success
    3. European Economic Letters
    DOI: 10.52783/eel.v15i2.3270 | ISSN: 2323-5233
  3. Work Spouse Relationships: A Conceptual Framework for Understanding Dynamics, Implications, and Management Strategies in Contemporary Organizations Journal of Information Systems Engineering and Management
    DOI: 10.52783/jisem.v10i51s.10366 | ISSN: 2468-4376
  4. Emerging Markets and Strategic Alliances: Risk and Opportunity Analysis
    5. International Journal for Research in Applied Science and Engineering Technology
    DOI: 10.22214/ijraset.2025.72563 | ISSN: 2321-9653
  5. Intrinsic Motivation and Employee Attrition: An Analysis of Theoretical Frameworks and Empirical Evidence

    6. Meerayan Journal (2025)
    DOI: 10.5281/ZENODO.15239269
  6. Job Satisfaction: Key Factors and Unique Challenges for Gen Z in India’s Retail and Healthcare Sectors
    7. Journal of Informatics Education and Research (2025)
    DOI: 10.52783/jier.v5i1.2410 | ISSN: 1526-4726

Books Authored

  • Performance Management and Evaluation: A Guide to Excellence
  • ISBN: 9788198625465 | Stanzaleaf Research & Publication
  • Emerging Paradigms in Commerce and Management: Innovations,
  • Technologies, and Sustainable Strategies
  • Stanzaleaf Research & Publication

Patents

  • AI-Driven Talent Acquisition and Management System for Predictive Hiring and Employee Development

    • Application No.: 202541052079 A
    Publication Date: 13 June 2025

Connect with Dr. Avinash:

Assistant Professor

MR. PARAMJIT SINGH BINDRA

Qualification:Pursuing Ph.D.in Management, Master of Business Administration, Bachelor

Teaching Interests

  • Sales & Marketing Management
  • Consumer Behaviour
  • Branding and Relationship Marketing
  • Strategic Management
  • Training & Placement
  • Industry–Academia Interface

Research Publications

Journal Publications (UGC CARE)
  1. Leadership Styles and Impact on Salesperson Performance: A Systematic
    2. Review
    Third Concept Journal (UGC CARE)
    Vol. 38, Issue 445, March 2024, ISSN: 0970-7247
  2. Role of Textile Industry in Indian Economy: Challenges and Opportunities
    3. Rabindra Bharati University Journal of Economics (UGC CARE)
    Vol. XVII, January 2023, ISSN: 0975-802X, pp. 95–105
    Conference Paper Presentations
  3. International Conference on Rethinking Business: Designing Strategies in the Age of Disruptions
    4. Mittal School of Business Management, Lovely Professional University, Phagwara (19 December 2020)
  4. International Conference on The Entrepreneurial Ecosystem: Enabling and Nurturing Sustainable Ventures
    5. School of Management, G.D. Goenka University, Gurugram (20 March 2021)

Industry Experience & Leadership Highlights

  • Rose from Medical Representative to President – Sales & Marketing through merit-based progression
  • All-India No. 1 Regional Manager – Torrent Pharma (Only RM nationwide to achieve this distinction)
  • Successfully resolved industrial disputes and restored multi-state field operations
  • Led pan-India branding initiatives for Trident Group (first time in company history)
  • Launched Trident Royal Touch (A4 Copier Paper) with record-breaking growth
  • Implemented Feet-on-Street Model for enhanced market penetration
  • Improved paper sales from 60 MT to 700 MT in 9 months

Awarded Six Consecutive Awards for:

  • Highest Net Sales Realisation
  • Best Marketing & Branding Initiatives

Awards & Achievements

  • Multiple All-India No. 1 Rankings across Pharma and FMCG sectors
  • Best Leader Award during critical demand planning and plant installation phase
  • Highest Sales Achievements in Southern and Eastern Markets
  • Recognised for pioneering branding and scholarship initiatives at Trident Ltd.

Connect with Mr.Paramjit Singh Bindra: