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SRHU Pharmacy Students Explore Career Opportunities and Pharma Marketing Skills

Published on: April 7, 2026

The School of Pharmaceutical Sciences, Swami Rama Himalayan University (SRHU) organized a two-day Skill Certification Programme in collaboration with IPER, Pune on 6–7 April 2026 at the B.C. Roy Auditorium. The programme was attended by 78 students of B.Pharm II and III year and focused on the themes “Scope and Potential after Pharmacy – Galaxy of Job Opportunities and Careers” and “Pharma Brand Management to Generate Prescription.”

The programme began with a traditional lamp-lighting ceremony, followed by a welcome address by Prof. (Dr.) Preeti Kothiyal, Dean, School of Pharmaceutical Sciences. In her address, she emphasized the importance of industry-oriented training and awareness about evolving trends in the pharmaceutical profession.

On the first day, expert sessions by Dr. Mahesh D. Burande and Mr. Sameer Burande focused on the current status of the pharmaceutical profession, challenges ahead, and diverse career opportunities in healthcare and pharmaceutical manufacturing. Students gained valuable insights into domains such as clinical research, pharmacovigilance, regulatory affairs, quality assurance, production, and sales and marketing, along with the skills required to succeed in these areas.

The second day focused on pharma brand management and marketing strategies. Sessions explored the basics of pharmaceutical marketing, prescription marketing, product positioning, and promotional strategies. Interactive activities and case-based discussions helped students understand how marketing and communication influence prescription generation and brand development in the healthcare sector.

The programme concluded with an online objective test, feedback session, and interactive discussion, allowing participants to reflect on their learning. All students received certificates from IPER, Pune. The event ended with a vote of thanks by Mr. Rahul Pandey, marking the successful completion of an informative and career-oriented programme.

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International Endowed Chair Professor

Prof Rakesh Kumar

Prof Rakesh Kumar is the Founder and President of the Breast Cancer in Young Women Foundation (USA), dedicated to vaddressing the distinct issues affecting young women with breast cancer. He also serves as the International Endowed Chair Professor at the Cancer Research Institute of the Himalayan Institute of Medical Sciences. Additionally, he holds adjunct professorships at Rutgers New Jersey Medical School and Virginia Commonwealth University.

Dr Kumar earned his Ph.D. from the All India Institute of Medical Sciences in 1984 and began his research career at Memorial Sloan Kettering Cancer Center in January 1986. From 1988 to 2017, he held various academic and leadership positions —including faculty member, tenured professor, distinguished professor, endowed chair, department chair, and research leader—at esteemed institutions such as Memorial Sloan Kettering Cancer Center in New York and the University of Texas MD Anderson Cancer Center in Houston. From 2017 to 2022, he served as the National Chair for Cancer Research for the Government of India and as a distinguished professor, continuing his innovative work in breast cancer research.

With nearly 40 years of research and professional experience, Dr. Kumar has made conceptual contributions to the field of cancer research (h-index 108, citations >50,000). He has authored over 325 peer-reviewed publications, edited or co-edited nine books, and delivered 290 invited lectures worldwide. His work has been featured on the covers of 18 major cancer journals and has been highlighted in institutional research reports of the MD Anderson Cancer Center.

A passionate educator and mentor, Dr. Kumar has guided 67 trainees throughout his career. He serves on the editorial boards of multiple leading cancer journals and has served on the editorial boards of 21 top cancer journals. His global reputation is further demonstrated by his participation in about 100 peer-review panels for cancer research funding in the US and internationally over the past 28 years.

Dr. Kumar's innovative research has earned him numerous prestigious honors, including the Hinkle Society Faculty Award at Penn State University (1994), the Dalla/Fort Worth Living Legend Faculty Achievement Award in Basic Sciences (2004), the Ranbaxy Research Award (2006), and the Lifetime Achievement Award from the American Association of Indian Scientists in Cancer Research (2013), among others. Dr. Kumar's pioneering research continues to have a profound influence on the fields of oncology and breast cancer, opening up new opportunities for biomedical scientists and trainees worldwide.