Published on: April 23, 2026
In a major leap forward for industry-integrated education, Swami Rama Himalayan University (SRHU) has signed a historic Memorandum of Understanding (MoU) with global travel services leader VFS Global and hospitality giant Clarissa Group. This strategic tripartite partnership sets the stage for the launch of a highly anticipated new academic program: the Bachelor of Business Administration (BBA) in Wellness and Tourism. As the global demand for health-focused travel skyrockets, SRHU is uniquely positioned to lead the charge. Nestled in the tranquil foothills of the Himalayas—the undisputed birthplace of Ayurveda and holistic healing—the university’s strategic location offers an unparalleled, living laboratory for this innovative program.
Drawing heavily from the rich institutional heritage inspired by its founder, H.H. Dr. Swami Rama, the program uniquely blends ancient wellness traditions with modern business acumen. By bringing industry titans to the table, SRHU ensures that learning goes far beyond the classroom. Clarissa Group will provide students with world-class hospitality insights and premium internship opportunities in resort and holistic wellness management, while VFS Global will bring its unmatched expertise in international tourism operations and global travel logistics. With SRHU’s lush green campus—complete with on-site Ayurvedic therapies and meditation zones—serving as the ultimate training ground, students will experience “learning as a way of life,” deeply immersing themselves in the time-tested principles of Ayurveda alongside contemporary corporate management.
The announcement has generated immense excitement across the university’s leadership. Dr. Vijay Dhasmana, President of SRHU, extended his heartfelt congratulations on the launch, noting that this strategic partnership marks an exciting new chapter in industry-integrated learning, and wished the pioneering students and dedicated faculty the very best of luck on this journey. Echoing this progressive vision, the Vice Chancellor highlighted that the tripartite agreement is a testament to SRHU’s commitment to providing future-ready education, equipping students not just with degrees, but with the practical skills and global perspectives required to navigate the expanding industry. Furthermore, Prof. Taruna Gautam, Director of the School of Management, emphasized that the meticulously designed curriculum, fortified by hands-on training from Clarissa Group and global insights from VFS Global, will give students an unmatched competitive edge in the job market. Backed by these global heavyweights, SRHU is set to transform the next generation into adaptable, ethical leaders ready to pioneer the future of global wellness and tourism.