Program Overview:

The comprehensive 6-month Program is specially designed for the participant will acquire all the competencies necessary for pursuing a highly rewarding career in the exciting fields of Sales and Marketing in an efficient time-and-resource manner, bearing contemporary approaches and strategies paramount for getting new customers, keeping existing ones, and encouraging business growth relationships with different market stakeholders. The program is designed to enable the participants to gain a wide and intensive understanding of the continually evolving and ever-changing frameworks associated with Sales and Marketing and the complex interplays that these frameworks have with other important business functions. Such knowledge is necessary to grow effectively in a highly competitive market.

Moreover, the program will dwell strongly on issues of current cutting-edge concern to sales and marketing practices. Among such critical areas are branding, service delivery, channel management of distribution processes, and the complexities of people management. Moreover, the faculty of repute who are involved in the program will emphasize the interaction between practical applications derived from a variety of field experiences and theoretical knowledge deriving from the in-class learning experiences.

Mode of Teaching

• Blended Learning:
Combination of online and in-person learning modules to ensure flexibility while maintaining high engagement levels.
Recorded lectures, live webinars, and interactive sessions with faculty and guest speakers.

• Workshops & Masterclasses:
Industry experts will lead specialized workshops and masterclasses to impart advanced knowledge and practical insights.

• Case-Based Learning:
Use of real-world business cases to encourage analytical thinking and decision-making.

• Peer Learning:
Collaborative group work, discussions, and peer reviews will foster shared learning experiences among participants.

Program Highlights

• Comprehensive Coverage: Covers advanced marketing strategies, sales leadership, customer-centric approaches, and innovative product marketing techniques.
• Interactive Learning: Includes engaging workshops, case studies, role-playing exercises, and live project discussions.
• Industry-Experienced Faculty: Led by seasoned academics and industry experts with deep expertise in sales and marketing domains.
• Practical Insights: Focus on real-world application through marketing analytics, performance measurement, and go-to-market strategies.
• Networking and Mentorship: Opportunities to connect with industry leaders and receive guidance from experienced mentors.

Program Goals

• Fostering Strategic Thinking: Equip participants with the ability to design and implement innovative sales and marketing strategies that drive business growth.
• Enhancing Customer-Centric Approaches: Develop skills to understand and prioritize customer needs, improving engagement and loyalty.
• Mastering Analytics and Technology: Leverage cutting-edge tools and technologies to measure performance, forecast trends, and make data-driven decisions.
• Strengthening Leadership in Sales and Marketing: Build leadership capabilities to lead teams, manage change, and achieve organizational objectives effectively.
• Practical and Experiential Learning: Through case studies, simulations, and insights from industry experts, participants will gain actionable knowledge to address challenges and seize opportunities in dynamic markets

Module-Wise Course Outcomes

Strategic Leadership for Driving Change in Marketing
Understand the role of strategic leadership in fostering innovation, overcoming resistance to change, and driving transformative marketing initiatives within organizations

Marketing Strategy
Develop the ability to design and implement effective marketing strategies that align with organizational goals and adapt to dynamic market environments.

Customer-Centric Marketing
Gain expertise in crafting marketing initiatives that prioritize customer needs, enhance customer experience, and foster long-term loyalty.

Product Marketing and Innovation
Learn to integrate innovative approaches in product marketing to create value, differentiate offerings, and meet emerging market demands.

Managing New-Age Sales Function
Master the skills required to lead modern sales teams by leveraging technology, analytics, and customer-centric approaches to drive performance.

Financial Management for CMOs
Acquire financial acumen to analyse budgets, measure ROI on marketing investments, and align financial strategies with marketing objectives.

Driving Go-To-Market Success
Understand the components of an effective go-to-market strategy and develop the ability to execute product launches and market entry plans.

Marketing Analytics and the Future of Marketing
Explore advanced analytics tools and techniques to measure marketing performance and uncover trends shaping the future of marketing.

Performance Measurement & Leadership Discussions
Learn to establish and measure key performance indicators for marketing success while engaging in strategic leadership discussions to address organizational challenges.

Mentoring
Develop mentoring skills to nurture talent, foster collaboration, and build high-performing marketing teams.

Eligibility Criteria

• Bachelor’s degree in any discipline with at least 50% marks.
• Basic understanding of marketing concepts.
• Strong communication skills and creativity.
• Applicants should be working professionals/self-employed.

Selection Process:

Application Submission: The interested candidates must submit an application form with a statement of purpose indicating the reason for applying for the program.

Shortlisting: The applications will be reviewed on the basis of the candidate's academic background, professional experience, and the purpose behind their interest in the program.

Interview: Shortlisted candidates will have a one-on-one interview to test their motivation, goals, and appropriateness for the program.

Admission Offer: The shortlisted candidates will receive an official letter of admission, which will include all the details regarding the registration procedure and fee payment.

Who Should Attend?

Marketing and Sales Executives aiming to enhance strategic capabilities and drive innovation in their functions.

Entry-Level Managers transitioning into leadership roles by mastering advanced sales and marketing strategies.

Entrepreneurs and Business Owners seeking to scale their ventures and improve customer engagement.

Aspiring Marketing Leaders preparing for leadership responsibilities in dynamic sales and marketing environments.

Assessment Procedure:

Capstone Project:
Develop a comprehensive business strategy or address a real issue faced by an actual family-owned business. This project will be judged on its creativity, realism, and alignment with what is learned in the curriculum.

Intermittent Assessments:
Quizzes, assignments, and case studies for continuous learning.

Attendance:
Active participation in workshops, group discussions, and online sessions is considered to be an integral part of the assessment process.

Contact Information:

For further details and inquires related to admission kindly contact:

Himalayan School of Management Studies

Swami Rama Himalayan University, Dehradun, Uttarakhand

Phone No: 91-135-2471265, 2471567

E-mail:

Website: www.srhu.edu.in